By Kelsey Hudson and Charlotte Mair
Following the rise of vintage fashion, dressing according to past eras has increased over the past few years. ThredUp has estimated that the total resale market is expected to more than double in value from $24bn (£18bn) to $51bn (£39bn) by 2023.
The market for vintage pieces has escalated in recent years, most significantly among the members of Gen Z, as there is a demand for unique pieces that are exclusive to an individual person.
As stated by ResearchGate, the average 16-19 year old spends around £36 a month on vintage clothing. Evidently, there is a growing market for this amongst young people.
So it’s no surprise that there has been an emergence of vintage shops, alongside vintage pop-up kilo sales and a mass of car boot sales for vintage clothing.
Vivien’s of Holloway, a clothing shop on the Holloway Road in north London that specialises in 1950s vintage clothing, have acknowledged the gap in the market for sustainably produced vintage inspired clothes.
Their aim is to ‘make the world a more glamorous place one dress at a time’ by manufacturing their garments in London.
A spokesperson from the store, who declined to provide their name, said: “Our best-selling item is the Kitty Dress, which is a 1950s housewife style.”
Alongside Vivien’s of Holloway, similar styles have been spotted on the runway for bridal collections just last year.
This way of adopting a style from an era of the past lends itself to a more sustainable way of dressing, as many of these garments can be found at vintage wholesale events from charity shops.
The spokesperson of Vivien’s also said, “People dressing with a more vintage take helps contribute towards combating against fast fashion.”
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