Hot or not? What to wear at Holloway Road this summer

by Tonje Brennsaeter and Claudia Abbott

With spring just around the corner, new fashion trends and styles are blossoming just like the flowers. Here are five items you need to have in your wardrobe this spring summer, and five items to stay away from.

1. Greens and pinks

Greens and pinks are dominating retail stores now and are top picks when it comes to must-wear colours this summer. It’s trending both as a combination and  individually. Bright green dresses and bright pink dresses are lighting up clothing racks in Holloway Road.

Pink and green in Selbys. Photo: Tonje Brennsaeter

2. Denim

You’re not gonna be able to walk outside without seeing someone wearing something of denim. Denim jackets, dresses and bags are taking over street wear as usual. With the rise of 2000s fashion coming back into trend we can expect lots of low-waisted  jeans, long maxi denim skirts and cute refurbished denim shoulder bags taking over streetwear around London. 

Denim in Selbys. Photo by: Tonje Brennsaeter

3. Animal prints

Animal prints has stayed trendy since the 1930s, the decade when Tarzan the Apeman premiered which “Inspired many women to embrace the adventurous, exciting look animal print may provide”  . So it is no surprise that 2023 spring and summer will be filled with Tiger, Zebra and Cheetah prints sprawled across bags, maxi dresses, skirts and phone cases.

Photo: Tonje Brennsaeter
Animal print in Selbys. Photo: Tonje Brennsaeter

4. Leather bags

The last couple of years, oversized leather blazers have been really popular. This summer leather bags are a must-have in everyone’s wardrobe.

5. Linen shirts for men and women 

Linen shirts are a staple piece in warm weather for men and women. Linen shirts are definitely one of the staple pieces within Stockholm style and will be dominating beach and boat fashion over the summer.

Linen shirts in Peacocks. Photo: Tonje Brennsaeter

On the following list there’s clothing items you’re encouraged not to wear if you want to stay up to fashion.

1. Paisley

Paisley pattern on clothing pieces was popular in the 1960s and 1970s but if you want to be stylish in 2023 then this is a pattern to stay away from.

2. Patterned leggings

If you must wear leggings you should wear basic coloured leggings as the patterned ones are out of fashion.

3. High waisted pants

The high waisted pants have been pushed out by the low waist pants ! Low rise jeans from the 00s are trending like never before and they have come to stay. 

4. Body fitted blazers

Body fitted blazers got switched out a few years ago by the oversized blazer! The Swedish influencer Matilda Djerf is well known for her oversized blazers through her brand Djerf Avenue.

5. Fur-vests

Do you want to like the teddybear you had when you were five? Okey, stay away from fur vests.

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