By Annagiulia Mura
When social networks burst on the scene, we all wanted to show ourselves for what we were not. So we Photoshopped our photos, showing our best selves – even if they weren’t really us – to the camera.
Then along came beauty filters that changed the features of the face, making it even easier to distort your image in real time. Tired of your big nose and small lips? Want to get rid of those crow’s feet? Easy-peasy, all at the flick of a button.
Now a new – and healthy – trend is taking canny Instagrammers by storm. Nude Beauty is the new rage, showing everyone au naturel, warts and all, without any magic makeup.
Be yourself
Nude Beauty is all about just being yourself, with all those beautiful flaws that distinguish us and make us who we are. Those flaws that we hide for fear of judgment, to fit into the canons of beauty imposed by society and fashion, are now almost celebrated.
Justice is done to the authenticity of people, who finally have the freedom to be themselves.
“The filters make me notice even more my flaws and do not make me feel beautiful,” said Veronica Coriandoli, 33, who works in retail and uses social networks regularly, like many others. And this is the proof of how so many insecurities can arise because of an artificial and technological reality that distorts reality and does not exist.
Celeb support
Many celebrities have taken sides and have supported Nude Beauty, particularly in the wake of increased cyberbullying, debunking the myth of iconic beauty with the aim of normalizing imperfections.
For example, one influencer, Mik Zazon, who has more than one million followers, decided to show herself in her Instagram profile exactly as she is, talking about depression and real things that are the consequences of when there is no acceptance of themselves. She started a Nude Beauty movement by launching a hashtag #Normalizenormalbodies.
But one thing is still certain, people have become accustomed to seeing themselves with filters and do not feel more comfortable without them. The Mail Online recently quoted a survey in which social media users said they were shocked to see photos without filters.
“A fifth said they now no longer post photos on social media without using editing tools that get rid of wrinkles, spots and stretch marks,” it said about the survey. “Meanwhile, 37 per cent said they prefer their filtered face to their real face.
Professionals agree
Those who work in the beauty industry agree. Victoria Mucerscaia, 25, is a make-up artist who lives and works in London. ”Often customers ask me for perfect skin and say they want just that from a filter. So I use a lot of product to cover pores; above all they want a lot of foundation,” she said.
“So what I think is that it is fashionable to put a photo on social networks in which you are in natural version but in everyday life everyone still has the need to have a strong make-up that covers all the physical defects.”
Whether it is a trend or not, thinking about the concept of acceptance of one’s own body is still a positive message for everyone, and a small step to eliminate the aesthetic concept of beauty imposed by fashion that has led people to suffer from poor mental health.
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