AI can be a very good source, faster than Google, easy to use and cheap. But how dangerous can it be?
By Beatrice Morandi
Artificial Intelligence (AI) is becoming an increasingly powerful tool—faster than Google, easy to use, and cost-effective. But while AI provides convenience, how much of a threat does it pose to professional makeup artists (MUAs), whose work relies on skill, creativity, and human expertise?
Being an MUA is far from easy. It’s not just about applying makeup—it involves understanding different skin types, undertones, product formulations, and techniques tailored to individual clients.
Many people struggle with makeup application, whether it’s choosing the right blush for their complexion or mastering a flawless bridal look. MUAs are essential for weddings, graduations, and other special occasions, but for those who can’t afford professional services, is AI a viable alternative? Unfortunately, the answer seems to be yes.
If you ask ChatGPT or other AI-driven tools for bridal makeup guidance, they will generate a step-by-step routine, with product recommendations based on skin tone and undertone, and even budget-friendly options. AI can suggest entire beauty looks, coordinating makeup with outfits, and offer professional-level tips that once required years of training.
While this might seem like an incredible advancement, it also raises concerns about the future of the makeup industry.
Reshaping the industry
Karol Lerete, a wedding photographer based in London, has witnessed firsthand how AI is reshaping the beauty industry. She recalls one particular experience that left a lasting impression.
“I once worked with a bride who wanted to cut costs on makeup. Instead of hiring an MUA, she turned to AI. She used ChatGPT to generate a makeup plan, purchased all the recommended products, and, with the help of her sister, followed the AI’s step-by-step guide,” she recalls.
“As I photographed her getting ready, I was amazed—the final look was flawless, long-lasting, and professionally done. I was impressed but also saddened. Seeing how AI could replace a skilled professional so easily made me wonder about the future of the industry.”
For many, hiring a professional MUA is a luxury, and AI presents an affordable alternative. However, makeup artistry is more than just following instructions—it requires hands-on expertise, creativity, and an understanding of individual client needs.
Silvia Franco, a professional MUA trained at the prestigious AOFM London Makeup School, now works in an elite bridal beauty salon. She has mixed feelings about AI’s influence.
“I spent years learning my craft from exceptional teachers and real-world experience. Seeing AI step into the beauty industry is unsettling. I never thought a machine could replace the personalized touch of a makeup artist,” she said.
“While I understand the appeal, people should recognize the impact AI has on real jobs. If you can afford a professional, support their work. After all, you wouldn’t ask AI to fix your plumbing or cut your hair.”
Is AI in makeup ethical?
AI is a double-edged sword. On one hand, it empowers individuals to experiment with makeup, offering guidance to those who may not have access to professional services. On the other hand, it threatens an entire industry built on years of training, skill, and artistry.
Major fashion houses and beauty brands are already integrating AI into their campaigns, using it to create digital models, virtual makeup try-ons, and even AI-generated beauty looks. But should AI be used as a replacement for professionals, or should it remain a complementary tool?
The real question is: Is it ethical? While AI is undoubtedly a game-changer, the growing reliance on it raises concerns about the value of human creativity and expertise. This is something we should all consider before turning to AI for tasks traditionally done by skilled professionals.
Glamir App: The future of beauty at your fingertips
In a world where technology is advancing rapidly, should convenience come at the cost of craftsmanship?
One example of AI in the beauty industry is the Glamir app, a cutting-edge platform that offers personalized beauty advice powered by artificial intelligence. The app provides tailored makeup and skincare recommendations, helping users find products that best suit their skin type, tone, and preferences—all in just a few clicks.
Glamir’s AI technology doesn’t just stop at product recommendations. It can also help users virtually try on makeup, allowing them to see how different products and looks will appear on their own face. Whether you’re preparing for a wedding, a photoshoot, or simply experimenting with new styles, Glamir acts as a virtual beauty assistant, giving you a convenient way to create the perfect look without the need for a professional MUA.
While this kind of innovation offers immense convenience, it also raises questions about the role of makeup artists. As apps like Glamir become more sophisticated, they may offer more than just basic product suggestions—they could potentially replace professional MUAs for clients seeking affordable, DIY solutions.
Francesca Ambrogio said, “I’ve used AI to buy products for my graduation in July; makeup artists are too expensive for a student.”
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