by Eleonora Zorzenone
The beauty industry is thriving right now. Social media has definitely reshaped the industry and boosted sales. According to a survey conducted by Dove, 30% of women admitted that their beauty purchasing decisions are influenced by social media.
Not only makeup or skincare products are ruling the market however, beauty tools have also become incredibly popular in recent years thanks to YouTube, Instagram and lately TikTok. It’s no surprise that most of them come from South Korea, the land of the constant pursuit of beauty. In recent years, we have seen the USA and Europe starting to approach these trends and introducing them in the Western world.
The goals of these beauty tools are various: from helping improve the appearance of the skin, to improving blood circulation but also reshaping your jaw line.
Here is the list of 7 famous beauty tools that you definitely need to try (or better not)…
1- Jade Roller
A jade roller is a beauty tool made of jade or other stones that is used for face massage.
They date back to seventh-century China and we know that crystals have always been used in skin care for thousands of years.
Jade remains cold to the touch even without being refrigerated and its benefits go from restricting blood flow to a particular area to reducing puffiness.
It also pressure pushes fluid, known as lymph, to the lymph nodes, which process it and filter out toxins. It has become very popular in recent years and there are many options to choose from on the market.
Originally from South Korea but adopted worldwide, beauty fridges are a perfect combination of something cute and effective. As mentioned here, the idea behind them revolves around the fact that keeping your skincare and cosmetics cool can reduce inflammation, increase shelf life and even boost their effectiveness.
They are not the most affordable item for sure but they are definitely a great gift-idea for beauty lovers and an investment for those who spend lots of money on their skincare.
Sheet masks are incredibly beneficial for the skin and there are many advantages of using them. Some users believe, however, that they are not the most comfortable treatment as they tend to fall down and leak serum everywhere. This is why South Korea invented the silicon sheet mask.
It features the usual openings for the eyes, nose, and mouth but also adds two on either side that enable consumers to strap it to the backs of their ears so the sheet mask doesn’t slip around.
The silicon one also prevents evaporation of the product and vitamins included in the serum.
Does it look a bit creepy? Definitely. Does it work? Absolutely!
To understand this weird trend, we first need to talk about the obsession that South Korea has for the perfect V-line.
V-line is a popular concept that describes a perfect V-shaped chin and jawline that many people in Korea find beautiful. This tool is supposed to help you achieve a very sharp and skinny v-line as it claims to accelerate facial blood circulation and fat burning functions and correct facial shape. The product is designed to improve the contour of the face by applying a uniform and constant pressure that effectively controls the expansion of the volume of fat cells, muscles and other soft tissues.
5- Clarisonic Sonic face brush
This is definitely a brand you have heard multiple times. It was the brand that initiated the trend of face brushes. Founded in Washington and sold to L’Oreal in 2011, it dominated the market for years until July 2020 when the brand officially shut down as many similar cheap competitors became more popular than the original one. The concept behind this tool is that it cleanses skin of sebum, dirt, makeup, sweat and SPF debris far better than manual cleansing alone.
Clarisonic might not be available anymore but there are many other more affordable options on the market that you should definitely check out.
This tool has some similarities with the jade roller, especially the refreshing benefits, but there is much more to it.
The roller was inspired by cryotheraphy and CoolSculpting, which are widely used for anti-wrinkles treatments and removing fine lines to make skin smooth. But there are so many more benefits!
The skin-cooling roller shrinks pores, refreshes the skin without any chemical products and also promotes blood circulation. Does it look painful? Well, it isn’t! Just make sure not to leave the roll for too long on one single spot as it is very cold! Keep on rolling!
Eyebrows, what an obsession! There are always new trends when it comes to brows. Thin, rounded, extra bushy, natural or brushed up. Every decade has its trends and the beauty industry is moving fast to adapt to all of them.
Imported by South Korea but rapidly adopted by other countries, the eyebrow trimming template is a convenient and easy way to shape your eyebrows as you just need to follow the guide.
The more elaborated ones can also adapt to your face shape and size to assure the perfect template that will suit your face. There are many brands selling these tools and the prices are quite low so why not try?
Have you ever tried any of these beauty tools? What do you think about them?
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