We all come across the feeling of ‘driving the same old strip’, and want to find a ‘new place where kids are hip.’ But a new London based magazine is now here to assist you.
Whether born a Londoner, immigrant or just a tourist, every now and then it is hard to find ideas for what to do in our spare time in London. Would you like to see concert? Or maybe some exhibition? Or just explore a new pub with good food and atmosphere? Yet, you are not willing to pay over three pounds for a magazine to get ideas? Well, it seems that this problem may have been solved.
Tuesday the 17th of April launched the first official issue of a new free weekly magazine – Scout London. Its name hints at what the 60 pages of this magazine are about – tour guides of the less commercial places and people hidden in the rush of London.
James Zambrano, publishing director and founder of Scout Media Holdings LTD, is the man behind the idea of Scout London. His cooperation with corporate finance house, City One Securities, has gotten the project running.
John Newlands, director of City One Securities said, “I went into this project because the idea of Scout is strong, young, dynamic and has entrepreneurial Management team. Jim Zambrano has great experience. With all this and our strong pre-launch research, we managed to get plenty of advertisers involved. It is expected that Scout will easily double its number of printed copies by Olympics.”
The Scout is covering many activities and areas – from dining, wines, art exhibitions, theatre performances, music events, film industry to sport life in London.
Islington readers have been targeted in the first publication, with ‘go out’ tips available at the very beginning of the magazine. One of the first articles is discovering Islington through music talents eye’s – DJ Sarah Champion. There are many more events and places highlighted in the publication about Islington and its surroundings.
The design of the magazine is slightly similar to the weekly free ‘siblings’, Shortlist and Stylist. Your eyes are attracted by the cover of the magazine, although it is not printed on glossy paper.
“I think the paper is wrong, it feels disposable for me.” said Max Renzland, successful Restaurateur at Provender and food Consultant, and continued, “But otherwise I think the magazine is great! Punchy. Good writing. Perfect design. I love it. It just needs a change of paper to make the quality feel.” Others thought that recycled paper goes well with the idea of introducing areas out of the mainstream.
Compared with other weekly’s, there is a higher emphasis on writing. There are many interviews and reviews. One of the regular column contributions is by Amy Lame, controversial American/feeling rather British performer and presenter. Her column, London by Lame, is fresh, although sometimes slightly harsh it’s entertaining.
The biggest negative about the magazine is the design of the list of events. Unfortunately, it is very hard to read. But hopefully that’s something that will eventually change.
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