By Anisha Ali
Mugler and H&M have announced their collaboration, to be released in May of this year. On May 11, they will launch globally in select shops and on the H&M website at hm.com.
Casey Cadwallader, Mugler’s American creative director, designed the collection creating bold and empowering clothes for a greater audience, and to reach more consumers. The partnership aims to create new looks with Mugler’s signature style, which celebrates ‘freedom, self-expression and diversity’.
Creative Advisor at H&M, Ann-Sofie Johansson said: “We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection.” She added how Cadwallader did a “incredible job at paying homage” to the history of Mugler on H&M’ press release.
Cadwallader told H&M magazine that he “was determined that this collection be true Mugler. The details and quality of every piece had to be exactly as we do them”. He included that he aimed to showcase the essence of Mugler which is all about “personal liberation”.
Ann-Sofie Johansson is a Swedish fashion designer and Creative Advisor of H&M since 2015. She joined H&M in 1987 as a salesperson and has worked there for the past three decades, and became H&M’s design director between 2008 and 2013.
In her collections, two of the components H&M aim to base its long-term strategy on are innovation and sustainability.
Cadwallader has been Mugler’s Creative Director since 2018. Although he had a degree in architecture, he pursued a career in fashion after completing an internship at Marc Jacobs. In his collections, he highlights empowerment, with architecture inspiring the decisions of the designs.
Finance Assistant, Sutida Srisura, 29, says: “I’m really excited for this collection, I have my eye on one of the corset tops and the jeans with the black. But my main concern is: what will the price be like?”
Finance Assistant and Fashion enthusiast, Estelle Christie, 30 said: “I’m worried it will be sold out instantly. I’ve looked on their Instagram, I can’t wait and hopefully I can see if I can pick something up.”
This partnership allows for more fashion enthusiasts to have the opportunity to own a piece of the brand’s illustrious history.
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